Industry
Education
Challenge
ASU Online began with a mission to make an accessible, quality education available to all. They wanted to increase awareness after re-branding, to increase program enrollments, and to expand their local presence in a highly competitive space.
Results
The data-driven strategy implemented by (un)Common Logic resulted in a significant increase in traffic and leads within six months. Local traffic to the website increased by 47%, and lead volume grew by more than 500% period-over-period.
Key Product
SEO, PPC
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About Arizona State University
Arizona State University (ASU) Online offers fully accredited online degree programs, allowing students to pursue undergraduate and graduate degrees remotely.The Challenge
Arizona State University Online began with a mission to make an accessible, quality education available to all. They wanted to increase awareness after re-branding, to increase program enrollments, and to expand their local presence in a highly competitive space.
The Solution
(un)Common Logic’s SEO team created enhanced local listings, standardized all information for consistency, optimized Facebook business page, added content, and more. Furthermore, our team conducted in-depth analysis that uncovered the client’s preferred audience spent significant amounts of time on Facebook, so having accurate listing information and a strong Facebook business page was essential.
The Results
The collaboration with (un)Common Logic yielded remarkable results. Within six months, ASU Online saw a 3000% increase in traffic followed by continued growth month-to-month. Local traffic grew by 47%, helping them solidify their presence in their target market. Most notably, lead volume increased by more than 500% period-over-period, significantly boosting program enrollments and advancing their mission of providing accessible education.
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