Industry
Financial Services
Challenge
(un)Common Logic’s PPC team first implemented manual bidding to regain control over spend. Then we restructured the account to improve effectiveness and increase optimization levers, especially at the keyword level. Next we set up an expansion plan to test new channels and strategically re-introduce automated bidding for campaigns meeting target performance thresholds. At every step, their revenue and ROAS goals drove our decision-making.
Results
Our strategy improved every metric: cost/conversion, conversions, revenue, and ROAS. Moving from an over-reliance on automated to manual bidding as well as better keyword management led to a 78% decrease in cost/conversion. Over 5 years, weekly revenue increased 1,789% through our hands-on management combined with the right use of tools and technology. Ongoing optimizations led to a 413% increase in ROAS.
Key Product
PPC
About your BillMatrix
BillMatrix is an online payment service by Fiserv that allows users to pay bills and loans electronically.The Challenge
Before partnering with (un)Common Logic, BillMatrix faced the challenge of efficiently managing their PPC campaigns to drive revenue growth. Their existing strategy was overly reliant on automated bidding, which didn't allow for the precise control needed to optimize spend and performance effectively. They needed a solution that would help them regain control over their PPC efforts and achieve their revenue and ROAS goals.
The Solution
The (un)Common Logic team started the engagement by implementing manual bidding to take back control over spend. They then restructured the account to improve effectiveness and increase optimization levers, particularly at the keyword level. An expansion plan was set up to test new channels and strategically re-introduce automated bidding for campaigns meeting target performance thresholds. "Our focus on reaching the right audience with the right message led to a 1,495% increase in conversions over our 5-year engagement."
The Results
Over five years, there was a 1,495% increase in conversions, a 78% decrease in cost per conversion, a 1,789% increase in weekly revenue, and a 413% increase in ROAS. These metrics highlight the effectiveness of (un)Common Logic's approach, combining hands-on management with the right use of tools and technology to drive significant revenue growth and improve overall campaign performance.
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