Industry
Nonprofit/Charity
Challenge
CASA faced the challenge of increasing their reach and engagement on Facebook while maintaining a low cost per acquisition (CPA). They needed to drive more user acquisition and generate more qualified leads to support their mission.
Results
(un)Common Logic implemented a series of PPC strategies that resulted in a 48% decrease in CPA, a 152% lift in Facebook results, and a 30% increase in ad spend efficiency. These results significantly enhanced CASA's ability to reach and engage their target audience, leading to more qualified leads and better support for their mission.
Key Product
PPC
About CASA
CASA is a non-profit organization dedicated to advocating for the best interests of abused and neglected children through the use of court-appointed volunteers. Their mission is to ensure that every child in the foster care system finds a safe, permanent, and loving home.The Challenge
CASA, a non-profit organization dedicated to advocating for the best interests of abused and neglected children, faced the challenge of increasing their reach and engagement on Facebook while maintaining a low cost per acquisition (CPA). To support their mission of ensuring that every child in the foster care system finds a safe, permanent, and loving home, CASA needed to drive more user acquisition and generate more qualified leads.
The Solution
CASA began working with (un)Common Logic to address their challenges. (un)Common Logic's expertise in PPC strategies allowed them to develop and implement a series of targeted campaigns on Facebook. By optimizing ad spend and targeting the right audience, CASA was able to see immediate improvements in their Facebook performance.
The Results
While working with (un)Common Logic's PPC team, CASA experienced a 152% lift in Facebook results, a 48% decrease in CPA, and a 30% increase in ad spend efficiency. These metrics translated into enhanced ability to reach and engage their target audience, leading to more qualified leads and better support for their mission. CASA's experience demonstrates the powerful impact of expertly managed PPC strategies on achieving non-profit goals.
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