SEO Strategies Boost Organic Revenue for Fischer & Wieser by 171%

The Challenge

Fischer & Wieser, renowned for its high-quality jams, jellies, sauces, and other gourmet items, faced a significant challenge. With limited digital marketing experience and an outdated website, the company needed to grow their online revenue. Furthermore, they were in the process of migrating to a newly-redesigned site and wanted to ensure that the value from the previous site was not lost during this transition.

The Solution

To address these challenges, Fischer & Wieser collaborated with (un)Common Logic. The (un)Common Logic team performed detailed redirect mapping and technical audits to retain the existing site's value during the migration. They provided strategic recommendations on site-wide optimizations, including improvements to main-page content, structured data, site navigation, and URL structure. These comprehensive SEO strategies were aimed at enhancing the overall online presence and driving organic traffic to the new site.

The Results

The implementation of these targeted SEO strategies yielded impressive results for Fischer & Wieser. They saw a substantial 171% year-over-year increase in organic revenue. Additionally, organic traffic grew by 20% year-over-year, while non-brand traffic clicks rose by 41%. The positions of branded keywords also improved by 10%. These metrics clearly demonstrate the effectiveness of the SEO strategies employed by (un)Common Logic in driving significant growth for Fischer & Wieser.