---
title: SEO Strategies Boost Organic Revenue for Fischer & Wieser by 171%
description: (un)Common Logic boosted Fischer & Wieser’s online presence, achieving a 171% YoY organic revenue increase, 20% organic traffic growth, and 41% more non-brand clicks through targeted SEO during their site migration.
---

# SEO Strategies Boost Organic Revenue for Fischer & Wieser by 171%

![images (1)-2](https://info.uncommonlogic.com/hs-fs/hubfs/images%20(1)-2.png?width=225&height=224&name=images%20(1)-2.png)

Industry

E-Commerce

Challenge

Fischer & Wieser, with limited digital marketing experience and an outdated website, needed to grow their online revenue while completing a smooth migration to a newly-redesigned site. Ensuring the value from the previous site was not lost during the migration was a critical concern.

Results

The (un)Common Logic team conducted detailed redirect mapping and technical audits to preserve the existing site's value. They also provided recommendations on site-wide optimizations including main-page content, structured data, site navigation, and URL structure. As a result, Fischer & Wieser saw substantial growth in organic revenue and traffic.

Key Product

SEO

[ fwfarmstead.com/ ](https://fwfarmstead.com/)

171%

Organic Revenue Growth

20%

Organic Traffic Growth yoy

41%

Non-Brand Traffic Click Growth

10%

Branded Keyword Position Improvement

![818zwvURnXL](https://info.uncommonlogic.com/hs-fs/hubfs/818zwvURnXL.jpg?width=1920&height=2560&name=818zwvURnXL.jpg)

## About Fischer & Wieser

 Fischer & Wieser is a specialty food products company renowned for its high-quality jams, jellies, sauces, and other gourmet items. With both an ecommerce store and retail locations, Fischer & Wieser aims to deliver unique culinary experiences to food enthusiasts.

## The Challenge

Fischer & Wieser, renowned for its high-quality jams, jellies, sauces, and other gourmet items, faced a significant challenge. With limited digital marketing experience and an outdated website, the company needed to grow their online revenue. Furthermore, they were in the process of migrating to a newly-redesigned site and wanted to ensure that the value from the previous site was not lost during this transition.

## The Solution

To address these challenges, Fischer & Wieser collaborated with (un)Common Logic. The (un)Common Logic team performed detailed redirect mapping and technical audits to retain the existing site's value during the migration. They provided strategic recommendations on site-wide optimizations, including improvements to main-page content, structured data, site navigation, and URL structure. These comprehensive SEO strategies were aimed at enhancing the overall online presence and driving organic traffic to the new site.

## The Results

The implementation of these targeted SEO strategies yielded impressive results for Fischer & Wieser. They saw a substantial 171% year-over-year increase in organic revenue. Additionally, organic traffic grew by 20% year-over-year, while non-brand traffic clicks rose by 41%. The positions of branded keywords also improved by 10%. These metrics clearly demonstrate the effectiveness of the SEO strategies employed by (un)Common Logic in driving significant growth for Fischer & Wieser.

![fw](https://info.uncommonlogic.com/hs-fs/hubfs/fw.png?width=1132&height=727&name=fw.png)

 

## Interested in learning more about SEO?

[![contact us](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/46106616/interactive-181734753102.png) ](https://info.uncommonlogic.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKEx8pqBhcKhznfHU%2FXH%2F7uwZTlswNzp5qGyiI5XaT0NCrFEJnifZldG4LC9HUPdkwAf%2Br1Zn47mRT2Z%2BQ6%2FXZfWBmQ%2Bqpro5d7j3jQam%2BRx7scWlj%2BmGWASdVHOmMj1xl4Da3ygW1pxan6roeDg7YrMBSyyWRdEWdxJVYjvAajyuT5OIHWpdN%2BNFkC&webInteractiveContentId=181734753102&portalId=46106616&hsLang=en)

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