CRO: 28% Increase in Revenue for MyDegree.com

The Challenge

MyDegree.com, a lead generation platform connecting prospective students with higher education opportunities, was facing significant challenges with its outdated website. The site lacked modern UX standards and essential trust-building content, leading to high bounce rates and suboptimal conversion rates. This hampered the company's ability to effectively connect with potential students and generate leads, ultimately impacting their revenue.

The Solution

In search of a solution to enhance their website's performance, MyDegree.com turned to (un)Common Logic, a data-driven digital marketing agency specializing in Conversion Rate Optimization (CRO). Through a series of detailed audits and user behavior analyses, (un)Common Logic identified key areas for improvement, including website design, user flow, and content trustworthiness. By implementing A/B testing, modernizing the site's UX, and integrating compelling content, (un)Common Logic successfully addressed the core issues affecting MyDegree.com's lead generation and conversion rates.

The Results

(un)Common Logic's CRO strategies led to a remarkable 118% increase in form completion rates, significantly enhancing the site's ability to capture leads. Moreover, these improvements translated into a substantial 28% boost in revenue. Through meticulous data analysis and targeted optimizations, (un)Common Logic not only resolved the initial challenges but also set MyDegree.com on a path of sustained growth and success.