How CRO Helped Hartley Law Firm Achieve a 92% QoQ Increase in Conversion Rate

The Challenge

The firm faced challenges in maintaining consistent growth in website conversions despite an initial boost from prior optimizations. Key pages like the homepage and contact page had untapped potential, while the site’s navigation required improvements to enhance user flow. Hartley Law Firm needed a tailored CRO strategy to maximize the impact of these critical elements and achieve further growth.

The Solution

(un)Common Logic implemented a comprehensive CRO strategy that combined A/B testing and targeted updates to key website elements.

Navigation Redesign:
A new sitewide navigation ribbon was implemented to improve usability and guide users more effectively toward high-value actions. Testing focused on layout, design, and functionality to ensure the updates aligned with user behavior and expectations.

Contact Page Optimization:
The contact page underwent significant updates, including improved messaging and redesigned calls-to-action (CTAs). These changes aimed to reduce friction and encourage visitors to complete inquiry forms.

Targeted Testing:
The homepage and other key conversion funnel points were tested extensively to identify areas for improvement. Each update was informed by data, ensuring that changes addressed user needs and delivered measurable results.

The Results

Our (un)Common CRO strategy delivered significant improvements for Hartley Law Firm. Sitewide conversion rates increased by 92% QoQ, reflecting the impact of strategic updates across the website. Navigation changes alone drove a 212% increase in conversion rates, demonstrating the effectiveness of the redesign in guiding users toward conversion goals. Similarly, updates to the contact page resulted in a 166% increase in conversion rates, further enhancing the website’s ability to generate high-quality leads.

These outcomes not only boosted Hartley Law Firm’s lead volume but also established a scalable foundation for continued growth. By focusing on user-centric design and data-driven optimizations, (un)Common Logic helped Hartley Law Firm achieve its goals of increased engagement and conversions in a highly competitive market.