Industry
Manufacturing
Challenge
Lencore faced persistent challenges in scaling PPC lead and revenue volume through non-brand campaigns, despite experimenting with various keyword strategies over time. Additionally, given their niche market, there was frequent confusion between their advanced sound systems and traditional soundproofing solutions.
Results
By employing a tiered strategy and developing a PPC-optimized landing page focused on top-performing keywords, (un)Common Logic enabled Lencore to achieve an 89% increase in leads and a 97% higher conversion rate.
Key Product
PPC
About Lencore
Lencore is a leading provider in the sound systems industry, offering specialized services that are often confused with soundproofing systems.The Challenge
Lencore, a leader in the sound systems industry, consistently struggled to scale their PPC lead and revenue volume through non-brand campaigns. Despite numerous attempts with various keyword strategies, their efforts fell short. Moreover, operating in a niche market led to frequent confusion between their advanced sound systems and conventional soundproofing solutions, further complicating their marketing efforts.
The Solution
After an in-depth analysis, (un)Common Logic's PPC experts devised a tiered strategy and created a PPC-optimized landing page tailored to top-performing keywords. This approach aimed to clarify Lencore's unique offerings and drive targeted traffic.
The Results
The implementation of the dedicated PPC landing page and tiered strategy resulted in remarkable outcomes for Lencore. They saw an 89% increase in leads and a 97% higher conversion rate. These metrics underscore the effectiveness of (un)Common Logic's targeted approach, significantly boosting Lencore's lead generation and overall marketing success.
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