Industry
Website Hosting
Challenge
Liquid Web, a leading provider of premium managed web hosting services, experienced a growth plateau in their digital marketing performance following significant expansion through acquisitions. To overcome this, they needed a strategy to rapidly increase conversions, scale qualified traffic, and reduce cost per acquisition (CPA) without compromising lead quality.
Results
Within the first year of engagement, (un)Common Logic delivered transformative outcomes that included a 50% increase in primary conversion actions, with significant growth in calls, chats, cart starts, and completions. Traffic increased by 23% as high-quality users were attracted through longtail keyword optimization, while cost-per-click (CPC) was reduced by 10% by filtering irrelevant traffic and enhancing cost efficiency. Additionally, cost-per-acquisition (CPA) decreased by 6%, ensuring greater budget control and improved cost-effectiveness. These results empowered Liquid Web to break through their growth plateau and sustain their market leadership in the competitive B2B website hosting industry.
Key Product
PPC
About Liquid Web
Liquid Web is a global leader in premium managed web hosting services, supporting over 30,000 SMBs across 150 countries. Renowned for powering online content and commerce, the company delivers reliable and scalable hosting solutions tailored to businesses' unique needs.
The Challenge
Liquid Web is an industry leader in premium managed web hosting services and solutions, powering online content and commerce for over 30,000 SMBs in 150 countries. Following significant growth via acquisitions of other companies, Liquid Web’s digital marketing performance hit a growth plateau. They needed to quickly increase their conversions while decreasing their cost per acquisition.
The Solution
After fully restructuring the account and segmenting conversion actions by value, expanding keyword targeting, and updating messaging to account for user intent and funnel placement, performance quickly improved. All primary conversion actions increased by 50% on average while CPA improved 6%.
The Results
In just one year, (un)Common Logic’s PPC strategies delivered a 50% increase in primary conversion actions, significantly boosting calls, chats, cart starts, and completions. Traffic grew by 23%, driven by targeted longtail keywords that attracted high-value users, while cost-per-click (CPC) dropped by 10% due to improved filtering of irrelevant traffic. Additionally, cost-per-acquisition (CPA) decreased by 6%, allowing Liquid Web to allocate budgets more effectively and sustain cost-efficient growth.
These results had a transformative impact on Liquid Web’s business. The surge in conversions enabled them to capitalize on new revenue opportunities, while reduced advertising costs ensured long-term scalability. By overcoming their growth plateau, Liquid Web strengthened its competitive position in the B2B website hosting market and continued to provide exceptional solutions to their clients worldwide.
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