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Quill's 36% Revenue Growth with PPC

QUILL_Logo_RGB_Color

Industry

E-Commerce

Challenge

Quill, a prominent provider of cleaning and office supplies, aimed to significantly enhance its online growth with optimal efficiency. Previous marketing efforts primarily relied on automated bidding strategies that followed a 'set and forget' approach, focusing on attracting unique visitors rather than prioritizing revenue generation.

Results

By collaborating with (un)Common Logic's PPC experts, Quill achieved a 36% increase in revenue and a 19% rise in orders, all while maintaining a positive return on advertising spend (ROAS) above 500%.

Key Product

PPC

www.quill.com/
36%
Revenue Growth
19%
Order Increase
500%
Increase in ROAS
899
Average Weekly Orders Post-Build
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About Quill

Quill is a leading provider of cleaning and office supplies, offering a wide range of products to businesses and consumers.

The Challenge

Quill, a leader in providing cleaning and office supplies to businesses and consumers, sought to boost its online growth while ensuring cost-effective marketing strategies. The company had previously employed automated bidding with a 'set and forget' approach, which focused more on attracting unique visitors rather than driving substantial revenue.

The Solution

After a thorough analysis of Quill's existing strategies and goals, (un)Common Logic  implemented a more dynamic and data-driven approach to PPC. This included refining keyword strategies, optimizing ad copy, and implementing advanced bidding techniques. The shift from a visitor-centric to a revenue-centric focus played a crucial role in this transformation. (un)Common Logic's team continuously optimized campaigns, ensuring that Quill’s marketing spend translated into tangible revenue growth.

The Results

Quill saw a 36% increase in revenue and a 19% rise in order volume. Moreover, the company maintained a robust return on advertising spend (ROAS) of over 500%, underscoring the efficiency of the new PPC strategies. On average, Quill saw 899 weekly orders post-implementation, showcasing the effectiveness of (un)Common Logic's tailored approach to PPC management.

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