Industry
Entertainment
Challenge
Electric Avenue required a creative content strategy since creating new content was not an option. The challenge was to maximize engagement and improve SEO performance within the existing content framework.
Results
By securing a license for song lyrics and creating 150 new pages dedicated to 80s hits, (un)Common Logic laid a strong foundation for consistent SEO success for Electric Avenue. This strategy resulted in significant growth in keyword rankings and organic traffic, demonstrating the effectiveness of a creative approach to content optimization.
Key Product
SEO
About Electric Avenue
Electric Avenue is an 80s cover band in the entertainment space, bringing the energy and vibrancy of the decade to life through their performances and online presence.The Challenge
Electric Avenue faced the challenge of maximizing engagement and improving their SEO performance without the option of creating new content. As an 80s cover band, they needed a strategy that could leverage their existing content while still driving substantial growth in organic traffic and search rankings. The main hurdle was to find a way to enhance their online presence and reach a broader audience within these constraints.
The Solution
To address this challenge, (un)Common Logic devised a creative solution by securing a license for song lyrics and creating 150 new pages dedicated to 80s hits. This innovative approach allowed Electric Avenue to optimize their existing content effectively. The new pages provided rich, relevant content that significantly improved their SEO performance, leading to a notable increase in organic traffic and keyword rankings. Kevin Spencer, the lead vocalist, expressed the band's excitement, stating, "This is the greatest news we’ve received ever since the start of our engagement." The band recognized this strategy as a potential turning point for their online growth.
The Results
The results of implementing (un)Common Logic's SEO strategies were remarkable for Electric Avenue. The band saw a 109% increase in high MSV page 1 and 2 keyword rankings quarter-over-quarter. Additionally, there was a 65% increase in organic traffic year-over-year after just one month, and a 44% increase month-over-month after the same period. With 51 new keywords ranking on pages 1 and 2, Electric Avenue's online visibility and engagement improved substantially. Kevin Spencer highlighted the significance of these results by sharing, "I just told the band, this could be a huge turning point for us." The band's enhanced online presence ultimately helped them reach a broader audience and reinforced their position in the entertainment space.
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