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Industry
Technology
Challenge
Ten Percent Happier, a leading meditation app, faced challenges in competing with larger players in the meditation space. They needed to drive new subscriptions and expand organic reach while overcoming technical inefficiencies and executing a simultaneous brand redesign.
Results
(un)Common Logic’s SEO strategies led to a 20% increase in organic traffic and an 88% year-over-year increase in non-branded clicks. Page 1 keywords grew by 45%, and the total number of ranking keywords expanded by 36%, significantly boosting visibility and brand awareness.
Key Product
SEO
About Ten Percent Happier
Ten Percent Happier is a popular meditation app designed to make mindfulness accessible and relatable to modern audiences. Known for its approachable style, the app offers guided meditations, courses, and practical advice for stress management and improved well-being.
The Challenge
As Ten Percent Happier aimed to compete with dominant players in the meditation space, they faced several hurdles. The app’s existing SEO strategy relied heavily on branded traffic, limiting their ability to attract new users organically. At the same time, a brand redesign and refined target audience posed additional challenges, requiring the SEO strategy to align with the app’s evolving identity. The site’s architecture and internal linking needed to be rebuilt around new target keywords, while technical inefficiencies hindered visibility for high-priority pages. These issues restricted the app’s ability to grow its audience and drive meaningful subscriptions from organic search.
The Solution
(un)Common Logic employed a multifaceted approach to address these challenges. The strategy began with in-depth keyword research to identify low-competition, high-relevance keywords tailored to Ten Percent Happier’s new target audience. Sitewide content and meta content were extensively optimized, aligning with the identified keywords to boost relevance and visibility.
The site’s architecture was rebuilt to create a more intuitive structure that supported internal linking and keyword prioritization. Simultaneously, technical inefficiencies were resolved to enhance crawler accessibility and improve rankings for top-performing pages. The team also focused on diversifying traffic sources by reducing reliance on branded keywords and increasing visibility for non-branded search queries.
The Results
This comprehensive strategy delivered remarkable outcomes. Organic traffic increased by 20% year-over-year, equivalent to a $131,000 value if generated through paid efforts. Non-branded clicks surged by 88%, significantly expanding Ten Percent Happier’s reach and brand awareness. Page 1 keywords grew from 602 to 873—a 45% increase—while the total number of ranking keywords expanded by 36%, further solidifying the app’s visibility in search results. These achievements empowered Ten Percent Happier to compete effectively with larger players, attract a broader audience, and drive sustainable growth through organic channels. This case study exemplifies the impact of tailored SEO strategies in transforming visibility and driving measurable results.