Industry
Education
Challenge
The Value Institute for Health and Care faced difficulties in defining and differentiating their value-based healthcare offerings to their desired audience. They also struggled with low visibility and engagement from core audiences and needed a strategic approach to their social media efforts.
Results
(un)Common Logic's approach led to a significant increase in social media engagement for the Value Institute for Health and Care. Through the development of a strategic content calendar and iterative post testing, they saw a nearly threefold increase in engagement.
Key Product
PPC
About Value Institute for Health and Care
The Value Institute for Health and Care was a collaborative initiative between Dell Medical School and the McCombs School of Business at The University of Texas at Austin, established to accelerate the transformation to high-value care.The Challenge
The Value Institute for Health and Care faced a significant challenge in clearly defining and differentiating their value-based healthcare solutions to their target audience. Despite their dedication to promoting value-based healthcare, they struggled with low visibility and engagement on social media platforms. They needed a strategic approach to enhance their social media efforts and effectively reach and engage their core audience.
The Solution
The Value Institute for Health and Care discovered (un)Common Logic's strategic social media content planning and iterative post testing services. The collaboration began with the development of a strategic content calendar tailored to the Institute's goals and audience. Iterative post testing was employed to refine and optimize each post for maximum engagement, ensuring that the content resonated with their audience and drove meaningful interactions.
The Results
After implementing (un)Common Logic's strategic social media content planning and iterative post testing services, the Value Institute for Health and Care experienced remarkable results. Impressions increased by an astounding 674%, followers grew by 24%, and overall engagement soared by 175%. These metrics indicate a substantial improvement in the Institute's social media presence, showcasing the effectiveness of its strategic and data-driven approach.
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