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The Dangers of Automation in PPC: Navigating with Caution

With advancements in technology, automation has become a vital tool, allowing marketers to manage and optimize their campaigns efficiently. However, while automation in PPC offers numerous benefits, it also presents significant risks if not handled with care.

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Tailoring Success: The Importance of Customized Solutions in Digital Marketing

The effectiveness of digital marketing varies greatly from business to business. While best practices serve as our starting point for a successful digital strategy, it is important to recognize that these are umbrella tactics that require expertise to create a recipe designed to cater to your unique tastebuds.

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Case Study: 2 Year Diversification Strategy for E-Commerce

Seat Covers Unlimited specializes in custom-fit seat covers for all types of vehicles. In partnering with (un)Common Logic, our objectives were to increase orders and revenue while consistently maintaining a return on ad spend (ROAS) at/over 300%, a target they had previously found challenging to hit. Since partnering with (un)Common Logic, Seat Covers Unlimited has achieved over 300% for 5 consecutive quarters.

 

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