Boosting Form Submissions by 200% for All Covered

The Challenge

All Covered, a branch of the globally recognized brand Konica Minolta, faced the daunting task of distinguishing itself online within the managed IT services sector. The company needed to build domain authority, enhance brand awareness, and increase site visibility in a highly competitive industry. To achieve these goals, All Covered required a strategy that would not only drive traffic but also convert visitors into leads through form submissions.

The Solution

(un)Common Logic employed a multi-faceted strategy that included leveraging social proof, optimizing lead forms, and refining user insights to create a seamless and engaging user journey. These enhancements were designed to make the form submission process more intuitive, thus encouraging more visitors to convert into leads.

The Results

Through the targeted CRO efforts of (un)Common Logic, All Covered saw a 200% increase in form submissions, alongside a 54% increase in submission rates quarter-over-quarter. This significant boost not only improved lead generation but also positioned All Covered as a more authoritative and recognizable entity within the managed IT services domain. The enhanced form submission metrics underscored the effectiveness of the CRO strategy, proving that a well-optimized user experience can lead to substantial business growth.