Industry
SaaS
Challenge
LightBox had historically struggled with PPC, finding it difficult to increase SQLs and pipeline revenue efficiently through other agencies. This inefficiency hindered their ability to maximize returns on their PPC investments.
Results
By restructuring the Google Ads account and continuously optimizing lead quality based on Salesforce data, (un)Common Logic significantly improved LightBox's PPC performance, yielding impressive growth in key metrics such as pipeline revenue, ROAS, and SQLs.
Key Product
PPC
About LightBox
LightBox specializes in commercial real estate technology and data, offering solutions for location intelligence, environmental due diligence, lending, valuation, and broker resources.The Challenge
LightBox, a leader in commercial real estate technology and data solutions, faced a persistent challenge with their PPC campaigns. Despite working with multiple agencies, they struggled to generate a substantial increase in Sales Qualified Leads (SQLs) and pipeline revenue. The inefficiencies in their PPC strategy resulted in missed opportunities and suboptimal returns on their advertising spend.
The Solution
LightBox decided to partner with (un)Common Logic for their expertise in PPC management. (un)Common Logic began by conducting a thorough audit of LightBox's existing Google Ads account. They discovered several areas for improvement, including account structure, keyword targeting, and ad copy. (un)Common Logic implemented a comprehensive restructuring of the account and introduced continuous optimization processes based on Salesforce data to enhance lead quality. This strategic approach not only streamlined ad performance but also ensured that the leads generated were more likely to convert into revenue.
The Results
LightBox saw a 149% increase in PPC pipeline revenue. Additionally, the pipeline Return on Ad Spend (ROAS) doubled, demonstrating the efficiency of the newly implemented strategies. SQLs saw a significant 54% increase, further validating the quality of leads generated. Overall, the strategic restructuring and optimization efforts led to a 149% lift in pipeline revenue.
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