Industry
SaaS
Challenge
Accruent faced the dual challenge of increasing both the quality and quantity of their online leads. They needed to identify strategic opportunities quickly to accelerate their growth.
Results
(un)Common Logic's PPC team implemented a cohesive strategy that increased leads by 143% within the first three months of engagement.
Key Product
PPC
About Accruent
Accruent is a SaaS company providing deep domain and industry capabilities with an integrated cloud-based framework and reporting platform for physical resource management.The Challenge
Accruent, a SaaS company specializing in physical resource management, needed to scale up both the quality and quantity of their online leads. They were in search of a fast and effective strategy to identify and capitalize on strategic opportunities. Their existing lead generation efforts were not meeting the desired benchmarks, and they required a robust solution to accelerate their growth.
The Solution
The (un)Common Logic PPC team hit the ground running, crafting a tailored PPC strategy to attract high-quality leads. They focused on meticulous keyword research, compelling ad creatives, and strategic bid management, continuously optimizing campaigns for maximum ROI and lead quality.
The Results
Within the first three months, Accruent experienced a 143% increase in leads. Additionally, the cost per lead (CPL) decreased by 6%, and the conversion rate (CVR) saw an astounding improvement of 800%. These metrics underscore the effectiveness of (un)Common Logic's PPC strategy in driving high-quality leads while optimizing costs. Accruent now has a scalable, efficient lead generation engine that continues to support their growth ambitions.
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