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Boosting Organic Presence and Lead Growth with SEO

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Industry

SaaS

Challenge

This B2B SaaS client faced the challenge of establishing itself as a distinct online entity separate from its parent company, while also needing to improve domain authority, brand awareness, and site visibility in a competitive industry.

Results

By implementing a robust SEO strategy, (un)Common Logic significantly improved this company's organic traffic, keyword rankings, and lead volume, effectively strengthening its market presence and sales pipeline.

Key Product

SEO

50%
Organic Traffic Increase
120%
Leads Increase
101%
Ranked Keywords Increase

The Challenge

This SaaS client, focusing on providing managed IT services, struggled to establish its own online identity distinct from its parent company. The competitive industry made it difficult to enhance domain authority, brand awareness, and site visibility. These challenges hindered their ability to attract and convert leads despite their comprehensive range of technology solutions.

The Solution

By collaborating with (un)Common Logic, this client implemented a sophisticated SEO strategy tailored to their unique needs. This involved extensive keyword research, on-page optimization, and technical SEO improvements. The approach focused on creating high-quality content, improving site architecture, and building authoritative backlinks. The partnership was driven by data insights and innovative techniques, which were seamlessly integrated into this client’s digital strategy.

The Results

Our client saw a 50% increase in organic traffic, showcasing improved online visibility. The number of ranked keywords surged by 101%, enhancing their search engine presence and discoverability. Most impressively, lead volume skyrocketed by 120%, significantly boosting their sales pipeline and market presence. These metrics highlight the effectiveness of a well-executed SEO strategy in driving business growth and establishing a strong digital footprint.

Interested in learning more about SEO?