Industry
E-Commerce
Challenge
Clearly.ca, a provider of online eyewear products, faced hurdles in digital marketing. Despite prior attempts at Paid Search they were challenged by profitable growth, lack of high-performing content strategy, and increasing competition in an offer-centric market.
Results
(un)Common Logic implemented a return-based account management strategy. We conducted extensive creative, custom audience, and landing page testing while continuously optimizing campaigns. Keyword bidding strategy, driven by data-driven profit analysis yielded significant growth in ROAS while maintaining topline revenue.
Key Product
PPC
About Clearly
Clearly is a Canadian online retailer of eyewear, including prescription glasses, sunglasses, and contact lensesThe Challenge
Clearly.ca, an online eyewear provider, encountered challenges in digital marketing. Despite previous efforts in Paid Search, they struggled with achieving profitable growth, developing a high-performing content strategy, and navigating an increasingly competitive, offer-driven market.
The Solution
(un)Common Logic adopted a return-focused account management approach, incorporating thorough testing of creative elements, custom audiences, and landing pages while continuously refining campaigns. A data-driven keyword bidding strategy based on profit analysis delivered substantial ROAS growth while preserving topline revenue.
The Results
Clearly achieved remarkable results, including a 95% increase in ROAS, a 160% growth in orders, and a 132% boost in revenue. These improvements highlight the effectiveness of a data-driven approach and targeted strategies in driving both profitability and overall business growth. By overcoming previous challenges, Clearly positioned itself for sustained success in a competitive market.
Ready for an (un)Common PPC experience?
-2.png?width=225&height=225&name=images%20(1)-2.png)