Industry
E-Commerce
Challenge
By early 2024, FilterBuy faced significant challenges, with Cost Per Order (CPO) climbing to $108, a sagging Return on Ad Spend (ROAS) at 106%, and profit per order dropping to $6.00. Further scaling seemed unsustainable.
Results
Our team at (un)Common Logic rebuilt FilterBuy's performance from the ground up, leading to a 9x increase in profit per order and $1.9M in profit added to their bottom line. We achieved a 67% quarter-over-quarter increase in ROAS and an 833% increase in profit.
Key Product
PPC
About FilterBuy
The Challenge
FilterBuy, a provider of high-quality air filters for residential and commercial use, faced significant digital marketing challenges by early 2024. Rising costs and declining returns had led to a Cost Per Order (CPO) of $108, a ROAS of only 106%, and a meager profit per order of just $6.00. The company needed a sustainable strategy to scale profitably.
The Solution
We conducted a comprehensive audit of their PPC campaigns and identified key areas for optimization. Our team implemented a multi-faceted strategy, focusing on keyword optimization, ad copy refinement, and bid adjustments. We continually tested and iterated on our approach, ensuring that each campaign was finely tuned for maximum profitability.
The Results
FilterBuy saw a 9x increase in profit per order, which added $1.9M to their bottom line. Our efforts led to a 67% quarter-over-quarter increase in ROAS and an astonishing 833% increase in overall profit. Additionally, the conversion rate increased by 43%, and the year-over-year profit rose by $2.7M. These metrics underscore the effectiveness of our tailored PPC strategy, cementing FilterBuy's decision to partner with (un)Common Logic as a pivotal move for their business growth.
Interested in learning more?
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