Industry
E-Commerce
Challenge
EyeBuyDirect needed to create a high-growth, high-revenue digital marketing strategy to efficiently scale its business and increase revenue, ultimately aiming for acquisition.
Results
Through a thoughtful, measured, and data-driven approach to optimizations, testing, and expansion, (un)Common Logic helped EyeBuyDirect achieve remarkable growth. Over the 10-year partnership, revenue scaled from $2 million in the first year to $38.5 million in year ten.
Key Product
PPC
About EyeBuyDirect
EyeBuyDirect is an online prescription eyewear retailer that provides affordable, stylish eyewear with a focus on customer satisfaction and convenience.The Challenge
EyeBuyDirect, an online prescription eyewear retailer, faced the challenge of rapidly scaling its revenue and expanding its market presence. The company needed a highly effective digital marketing strategy to grow its business, increase customer acquisition, and ultimately boost its revenue. The goal was to transform EyeBuyDirect from a nascent online retailer into a dominant player in the online eyewear industry, making it an attractive acquisition target.
The Solution
The partnership with EyeBuyDirect and (un)Common Logic focused on leveraging data-driven PPC campaigns to drive traffic, increase conversion rates, and maximize revenue. (un)Common Logic employed a range of tactics, including keyword optimizations, ad copy testing, and audience targeting to ensure that EyeBuyDirect's ads reached the right customers at the right time. The agency continuously monitored and refined the campaigns to ensure optimal performance, leading to sustained growth over the years.
The Results
Over the 10-year period, EyeBuyDirect's revenue surged from $2 million in the first year to $38.5 million by year ten, demonstrating an average yearly revenue growth of 39%. Branded traffic increased by 20% annually, while the average order value grew by 33% each year. This remarkable growth not only solidified EyeBuyDirect's position in the market but also made it a highly attractive acquisition target.
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