How (un)Common Logic Increased ROAS 92% for FilterBuy

The Challenge

Filterbuy.com, a leading provider of air filtration products, encountered significant challenges in their digital marketing efforts, particularly with Paid Social campaigns. Despite previous attempts, they faced difficulties in scaling their ad investment effectively, which limited their ability to expand their reach and drive growth. A lack of a cohesive and optimized Meta ad strategy further compounded their struggles, leaving their campaigns underperforming in a highly competitive market. These challenges ultimately made it difficult for Filterbuy.com to achieve a positive return on their Meta ads, creating a barrier to the overall success of their marketing initiatives and business objectives.

The Solution

(un)Common Logic employed a return-focused account management strategy to drive meaningful growth for the client. This approach included extensive testing of creative assets and custom audiences, ensuring campaigns were tailored to resonate with the target market. By continuously optimizing campaigns and expanding efforts on Meta platforms, we leveraged data-driven research and testing to maximize performance. These strategic efforts led to substantial growth in Year Two, Quarter One, with notable increases in revenue, order volume, and overall ROI, demonstrating the effectiveness of our comprehensive and adaptive approach.

The Results

Through extensive creative and targeting tests, (un)Common Logic achieved remarkable results, including a 293% increase in Meta Ads revenue and a 266% boost in orders. Impressions grew by 24%, and site traffic increased by 15%, driven by the creation and testing of custom audience segments. By scaling ad spend 2x while improving efficiency, we reduced Cost Per Order from $82 to $46 and increased ROAS by 92% year-over-year.