Industry
E-Commerce
Challenge
Handles & Hinges faced a challenge during Q4 when customers typically spend less time on home repairs and more on holiday shopping. Their objective was to increase revenue while maintaining a return on ad spend (ROAS) at/over 480%, a target they had previously found challenging to hit, especially during Q4.
Results
By partnering with (un)Common Logic, Handles & Hinges achieved their highest Q4 revenue in three years. Key strategies included expanding search campaigns into Microsoft Ads, which increased brand awareness and conversion rates. Additionally, segmenting top products and keywords into dedicated campaigns led to a year-over-year revenue increase of 15%. Continuous account optimization resulted in a 10% increase in ROAS, surpassing the client's goal.
Key Product
PPC
About Handles & Hinges
Handles & Hinges specializes in spare window and door parts for at-home repairs.The Challenge
Handles & Hinges faced a significant challenge during Q4, a period when customers usually focus more on holiday shopping than home repairs. This seasonal shift often resulted in lower revenue and made it challenging for the company to maintain their target ROAS of 480%. Their objective was to increase revenue while achieving the desired ROAS, a goal they had struggled to meet during previous Q4 periods.
The Solution
Our PPC team identified opportunities to expand search campaigns into Microsoft Ads, a platform that had not been fully utilized before. Additionally, they segmented the company's top products and keywords into dedicated campaigns to maximize efficiency and relevance.
The Results
handles & Hinge's Q4 revenue increased by 15% year-over-year, marking their highest in three years. The conversion rate saw a 7% boost, while the ROAS increased by 10%, surpassing the target of 480%. These metrics underscore the effectiveness of the PPC strategies implemented, particularly the expansion into Microsoft Ads and the segmentation of top products and keywords. The success story of Handles & Hinges exemplifies how expert PPC strategies can overcome seasonal challenges and drive significant revenue growth.
