How (un)Common Logic Helped School Planner by Mimeo Increase Conversions by 272% with PPC

The Challenge

School Planner by Mimeo, a company specializing in custom planners for educational institutions, faced high acquisition costs and struggled to incrementally increase lead volume. Their primary objectives were to drive lead volume and reduce cost-per-lead (CPL) metrics. The company needed an effective strategy to enhance their digital marketing efforts and achieve their business goals.

The Solution

 Our PPC experts implemented a granular ad group strategy and customized ad templates, which led to enhanced click and conversion rates. By optimizing budget allocation between desktop and mobile devices and better managing negative keywords, (un)Common Logic effectively addressed the challenges faced by School Planner by Mimeo.

The Results

School Planner saw a 272% increase in conversions, a 55% increase in conversion rate (CVR), and a 56% reduction in cost-per-lead (CPL). Additionally, lead volume increased by 45%, demonstrating the significant impact of (un)Common Logic's data-driven approach to PPC. These results not only met but exceeded the company's initial expectations, solidifying (un)Common Logic's role as a critical partner in their digital marketing success.