Industry
E-Commerce
Challenge
Juice from the Raw sought to increase orders and revenue year-over-year in a highly-competitive and saturated market while maintaining a 300% ROAS goal.
Results
By employing a revamped product campaign strategy that categorized products based on performance, expanding keyword targeting to incorporate health-related terms, and launching a new brand campaign to counter competitor strategies, (un)Common Logic successfully increased revenue and order volume for Juice from the Raw. Revenue more than doubled year-over-year, with a 111% increase. Order volume surged by 50%, and Return on Ad Spend (ROAS) improved by 30%. These results significantly strengthened Juice from the Raw's market position and overall business performance.
Key Product
PPC
About Juice from the Raw
Juice from the Raw is a direct-to-consumer (DTC) juice sales company specializing in healthy, fresh juice products. They aim to provide customers with high-quality, nutrient-rich juices that promote a healthy lifestyle.The Challenge
Juice from the Raw faced the dual challenge of increasing their orders and revenue year-over-year in a highly competitive and saturated market, all while maintaining a 300% ROAS goal. The company also had to navigate the unusual market conditions brought about by the COVID-19 pandemic, which disrupted traditional consumer behaviors and presented new market dynamics.
The Solution
To address these challenges, (un)Common Logic implemented a comprehensive PPC strategy for Juice from the Raw. The revamped product campaign strategy categorized products based on performance, allowing for more targeted and effective ad spend. Keyword targeting was expanded to include health-related terms, capitalizing on the increased consumer focus on health and wellness. Additionally, a new brand campaign was launched to counter competitor strategies and increase market penetration. These initiatives collectively enhanced Juice from the Raw's online visibility and sales performance.
The Results
The strategic PPC initiatives led to impressive results for Juice from the Raw. Revenue more than doubled year-over-year, with a 111% increase. Order volume surged by 50%, demonstrating the effectiveness of the targeted campaigns. Additionally, Return on Ad Spend (ROAS) improved by 30%, indicating a more efficient use of the advertising budget. These outcomes not only strengthened Juice from the Raw's market position but also significantly enhanced their overall business performance.
Interested in learning more about PPC?
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