Industry
E-Commerce
Challenge
NextDayContacts faced the challenge of operating in a crowded market with razor-thin profit margins. Achieving an efficient return on advertising costs within the first 90 days was crucial while also focusing on growing their net new customer base.
Results
Through value-driven messaging, data-driven targeting, and creative optimization, (un)Common Logic helped NextDayContacts achieve significant improvements in revenue, ROAS, and net new customer growth. Our agile approach and continuous optimization were pivotal in navigating the market complexities and delivering outstanding results early in our partnership.
Key Product
PPC
About NextDayContacts
NextDayContacts is an online reseller of contact lenses, operating in a highly competitive market with numerous competitors offering similar products at comparable prices.The Challenge
NextDayContacts, an online reseller of contact lenses, operated in a highly competitive market with numerous competitors offering similar products at comparable prices. The company needed to not only increase its revenue but also optimize its advertising spend to maintain profitability. The challenge was amplified by the necessity to achieve a substantial return on advertising costs within the first 90 days while simultaneously expanding their net new customer base.
The Solution
NextDayContacts embarked on a mission to enhance their PPC strategies. They explored various options but ultimately implemented value-driven messaging, data-driven targeting, and creative optimization with the expertise of (un)Common Logic. The focus was on refining the advertising campaigns to be more effective and efficient, ensuring that every dollar spent translated into tangible growth. This agile approach allowed for continuous optimization and quick adjustments based on real-time data and market feedback.
The Results
Revenue surged by 156%, showcasing the effectiveness of the targeted PPC strategies. The cost-per-order decreased by 58%, significantly improving the profitability of each sale. Additionally, there was a 33% increase in net new customers, expanding the company's market presence. The return on ad spend (ROAS) improved by 216%, underscoring the efficiency and impact of the optimized advertising efforts. These metrics demonstrate how strategic PPC initiatives can drive substantial growth in a competitive market.
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