Industry
E-Commerce
Challenge
Top Notch Landscape Lighting faced the challenge of low average order value (AOV) for their products, resulting in historically low returns on ad spend (ROAS). They aimed to scale their revenue efficiently while achieving a 1.5x ROAS.
Results
By partnering with (un)Common Logic, Top Notch Landscape Lighting saw a 240% increase in revenue and a 6% increase in AOV within the first three months. The strategic focus on product-level segmentation and budget allocation towards higher-value products played a crucial role in this success.
Key Product
PPC
About Top Notch Landscape Lighting
Top Notch Landscape Lighting offers professional grade landscape lighting solutions for both residential and commercial properties.The Challenge
Top Notch Landscape Lighting offers professional grade landscape lighting solutions for both residential and commercial properties. Despite their high-quality product offerings, the company faced the challenge of low average order value (AOV), which historically resulted in low returns on ad spend (ROAS). The company aimed to scale their revenue efficiently while achieving a 1.5x ROAS, but found it difficult with their existing strategies.
The Solution
Top Notch Landscape Lighting turned to (un)Common Logic for their expertise in paid media performance. The decision process included evaluating other digital marketing firms, but (un)Common Logic stood out due to their focus on product-level segmentation and optimization. By strategically allocating budget towards higher-value products and optimizing their PPC campaigns, (un)Common Logic was able to address the low AOV issue and drive substantial growth.
The Results
Within the first three months of engagement, Top Notch Landscape Lighting saw a 240% increase in revenue and a 240% increase in orders. Additionally, the average order value (AOV) increased by 6%. These results were driven by (un)Common Logic's strategic focus on product-level segmentation and optimization. The company's return on ad spend (ROAS) surpassed their 1.5x goal, showcasing the effectiveness of the strategies implemented.
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