The Challenge
This client, who operates in the precious metals industry, faced the challenge of driving high-quality traffic to their website with the aim of converting these visitors into customers. They wanted to grow their organic revenue and increase the visibility of commercially intent keywords within their niche. The existing strategies were not yielding the desired results, and there was a significant untapped potential for growth in organic traffic and revenue.
The Solution
(un)Common Logic implemented a comprehensive SEO strategy focused on content optimization and backlinking campaigns. By refreshing existing content and targeting commercially intent keywords, we aimed to enhance the client's organic visibility. We also launched backlinking campaigns to improve domain authority and attract high-quality traffic. These efforts were meticulously tracked and adjusted to ensure maximum impact. The client began to see a steady increase in organic traffic value and revenue, validating the effectiveness of our approach.
The Results
The results were transformative for the client. Year-over-year, organic traffic value increased by 50%, and revenue saw a remarkable 83% growth. Quarter-over-quarter, organic traffic value rose by 18%, and revenue increased by 17%. These metrics highlight the success of our SEO strategies in driving high-intent traffic and converting it into substantial revenue gains. The increased visibility of commercially intent keywords further solidified the client's position in the precious metals market, ensuring sustainable growth and a significant competitive advantage.
