Industry
E-Commerce
Challenge
Despite their commitment to delivering clean indoor air, FilterBuy faced a plateau in profitability. The challenge was to boost efficiency and profitability without sacrificing revenue or orders.
Results
(un)Common Logic's strategic PPC optimization led to a remarkable 758% increase in profitability quarter over quarter. By reallocating budgets to proven acquisition channels and refining the synergy between keywords, ads, and landing pages, (un)Common Logic maximized returns while maintaining order volume.
Key Product
PPC
About FilterBuy
FilterBuy is an e-commerce company dedicated to delivering clean indoor air through high-quality replacement air filters. Since 2013, the company has focused on providing top-notch products to ensure healthier living environments for their customers.The Challenge
FilterBuy, an e-commerce company dedicated to delivering clean indoor air through high-quality replacement air filters, found itself at a profitability plateau. Despite their high-quality products and commitment to customer satisfaction, they struggled to boost efficiency and profitability without sacrificing revenue or orders. This created a pressing need for a strategic approach that could enhance their performance in the competitive e-commerce market.
The Solution
Recognizing the need to optimize their PPC campaigns, FilterBuy partnered with (un)Common Logic to refine their strategy. Our team conducted an in-depth analysis of their paid social and search campaigns, identifying overspending in unprofitable segments and an overreliance on automation. By reallocating budgets to proven acquisition channels across Google, Microsoft, and Meta, we eliminated waste and maximized returns. Additionally, we enhanced the synergy between keywords, ads, and landing pages to boost relevance and conversion rates. This strategic collaboration aimed to drive higher profitability while maintaining FilterBuy’s order volume.
The Results
FilterBuy saw a 758% QoQ increase in profit, accompanied by a 67% QoQ increase in ROAS and a 43% increase in conversion rate. The strategic PPC optimizations not only enhanced profitability but also maintained steady customer engagement and order volume. These metrics underscore the effectiveness of (un)Common Logic's PPC strategies in transforming FilterBuy's profitability.
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