Industry
E-Commerce
Challenge
(un)Common Logic's PPC team aimed to exceed the current baseline performance in traditional search advertising. The goal was to maximize business revenue while maintaining an efficient return on ad spend (ROAS). They developed strategic testing plans for emerging advertising channels with specific goals and clear expectations.
Results
By partnering with (un)Common Logic, FilterBuy experienced a 78% increase in revenue and a 40% increase in orders year-over-year. The strategic expansion into higher-funnel channels, combined with continuous account optimization, led to a 55% increase in ROAS.
Key Product
PPC
About FilterBuy
FilterBuy is a prominent supplier of air filters and HVAC solutions, dedicated to providing high-quality products for residential and commercial customers.The Challenge
FilterBuy, a prominent supplier of air filters and HVAC solutions, faced the challenge of enhancing their revenue through more effective online advertising. Despite providing high-quality products for residential and commercial customers, their traditional search advertising efforts had plateaued. To maximize business revenue and maintain an efficient return on ad spend (ROAS), a fresh approach with innovative strategies was required.
The Solution
The PPC team at (un)Common Logic meticulously developed strategic testing plans for emerging advertising channels, with specific goals and clear expectations. They focused on both high-funnel and low-funnel initiatives to capture a broader audience while refining their traditional search advertising. This comprehensive approach allowed FilterBuy to effectively leverage new advertising opportunities and optimize their existing campaigns.
The Results
The partnership with (un)Common Logic yielded remarkable results for FilterBuy. The company experienced a 78% increase in revenue and a 40% increase in orders year-over-year. Additionally, the strategic expansion into higher-funnel channels and continuous account optimization led to a 55% increase in ROAS. These metrics not only demonstrate substantial growth in revenue but also highlight the effectiveness of the PPC strategies implemented by (un)Common Logic.
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