How (un)Common Logic Helped VoChill Increase Orders by 70% with a Mobile-First Homepage Redesign

The Challenge

Despite attracting high traffic, VoChill’s homepage struggled with a high bounce rate and insufficient engagement, limiting its ability to scale revenue. The existing homepage lacked clear navigation, effective calls-to-action (CTAs), and adequate product explanations. Mobile users faced additional challenges due to suboptimal design elements, further impacting conversions. VoChill required a redesign focused on reducing friction, improving the user experience, and encouraging purchases.

The Solution

(un)Common Logic adopted a comprehensive conversion rate optimization (CRO) approach to address these challenges. Key elements of the strategy included:

Homepage Optimization:
The homepage was redesigned to enhance clarity and usability. Testing focused on expanded navigation for improved user experience, higher contrast CTAs to encourage purchases, and reducing carousel image sizes to improve page speed. Social proof, such as customer testimonials, was moved higher on the page to boost confidence in the product.

Mobile-First Design:
Recognizing the importance of mobile users, the site was optimized to provide a seamless experience across devices. Simplified navigation and faster page loading times ensured that mobile visitors could easily browse and purchase.

Content Enhancements and Analytics Refinement:
Additional product information and explanations were integrated to educate potential buyers. Analytics tracking was refined to provide more actionable insights, enabling ongoing testing and optimization.

The Results

The redesigned homepage and mobile-first strategy delivered remarkable results for VoChill. Orders placed increased by 70%, highlighting the effectiveness of the new design in converting visitors into customers. Time on site improved by 32%, as additional product information and expanded navigation encouraged users to engage more deeply. Pages per session grew by 21%, reflecting the impact of faster loading times and a better mobile experience.

Additionally, refined analytics and more prominent CTAs resulted in a 166% increase in goals tracked, demonstrating the improved ability to measure and optimize site performance. These outcomes not only boosted revenue but also provided VoChill with a scalable foundation for future growth.

This case study illustrates how strategic homepage optimization and mobile-first design can transform user engagement and drive significant increases in conversions for niche e-commerce products.