Industry
SaaS
Challenge
Vorago needed to increase their site traffic and conversions while migrating their site to the newest version of Squarespace. Their highly niche and technical product required content creation by engineers, slowing down content production.
Results
By implementing strategic SEO improvements, (un)Common Logic helped Vorago see a significant increase in organic traffic and conversions within a short period.
Key Product
SEO
About Vorago
Vorago is a company that uses patented technology to create microprocessors for aerospace applications.The Challenge
Vorago, a leading innovator in microprocessors for aerospace applications, faced a dual challenge: increasing site traffic and conversions while undergoing a complex migration to the latest version of Squarespace. The company’s microprocessors, known for their advanced and highly technical specifications, required content creation by engineers. This necessity slowed down content production, making it difficult to maintain a steady flow of high-quality, technical content. Vorago needed a strategic partner to navigate these hurdles and unlock their site's potential.
The Solution
Vorago engaged (un)Common Logic to address their SEO needs. The team at (un)Common Logic conducted a thorough audit of Vorago’s site, identifying key areas for improvement. They focused on optimizing technical content, enhancing site structures, and ensuring effective keyword usage—all while aligning with the latest Squarespace updates. This strategic approach not only streamlined content creation but also set the stage for significant organic traffic growth.
The Results
Within just three months, Vorago saw an organic traffic increase of 19% and a conversion rate increase of 33%. The site experienced an all-time high traffic, with four out of six months being the most trafficked in the company's history. These metrics underscore the effectiveness of (un)Common Logic’s SEO strategy, proving that even highly technical and niche products can achieve substantial growth with the right approach.
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