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Acquia Achieves 272% Increase in Lead Volume with (un)Common Logic's PPC Expertise

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Industry

SaaS

Challenge

Acquia was frustrated with their paid search results which had plateaued, leading to a swelling Return on Ad Spend (ROAS). Their previous agency focused on higher impressions and clicks, resulting in increased lead volume but declining lead quality and Marketing Qualified Lead (MQL) rates. Acquia needed an agency that could scale volume without sacrificing quality.

Results

By leveraging (un)Common Logic's expertise in PPC, Acquia experienced a 272% increase in lead volume and a 636% increase in MQLs. The strategic restructure allowed for improved efficiency and lead quality, with a 53% decline in cost per MQL.

Key Product

PPC

272%
Increase in Lead Volume
636%
Increase in MQLs
53%
Decline in Cost per MQL
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About Acquia

Acquia is a leading provider of B2B content management solutions, empowering organizations to create and deliver digital experiences at scale.

The Challenge

Acquia, a SaaS company specializing in content management solutions, faced a significant challenge with their paid search campaigns. Their previous agency's strategy resulted in high impressions and clicks, which increased lead volume but compromised lead quality. The plateau in PPC performance led to a swelling ROAS, and Acquia needed a new approach that could scale lead volume while maintaining or improving lead quality.

The Solution

The (un)Common Logic approach was split into three phases, starting with a deep audit of all campaigns and mapping results directly back to quality of leads and sales opportunities. The second phase restructured the account to add a deeper level of segmentation and insights, enabling Acquia to control budget strategy more effectively. Finally, we leveraged the restructure for growth opportunities, including new channels and remarketing.

The Results

The results of the collaboration were remarkable. Acquia achieved a 272% increase in lead volume and a staggering 636% increase in MQLs. Furthermore, the cost per MQL declined by 53%, making the campaigns more cost-efficient. The strategic restructure by (un)Common Logic not only improved lead volume but also significantly enhanced lead quality, as evidenced by the 600% growth in MQLs. This partnership allowed Acquia to optimize their digital content and customer experiences at scale, ultimately driving unprecedented business growth.

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