Industry
Automotive
Challenge
ACV Auctions was struggling to efficiently scale investment to drive low-cost registrations across multiple paid media channels in a highly competitive market with limited insight into trends.
Results
Through strategic targeting and advanced data-driven optimizations, we achieved a 22x increase in lead volume within the first year. Cost per lead decreased by 69%, and click-through rate improved by 55% even as traffic scaled 13x. Brand awareness efforts led to a 425% increase in paid traffic.
Key Product
PPC
About ACV Auctions
ACV Auctions is an online car auction site for dealers.The Challenge
ACV Auctions faced the challenge of scaling their investment effectively to drive low-cost registrations through multiple paid media channels. Operating in a highly competitive market, they had limited insight into trends, which made it difficult to optimize their efforts and achieve their desired results.
The Solution
Upon discovering the potential of advanced PPC strategies, ACV Auctions explored various solutions and ultimately decided to implement a data-driven approach to optimize their paid media campaigns. By strategically targeting their audience and continuously refining their tactics, they aimed to improve their overall performance metrics and achieve sustainable growth. This decision led to a more efficient allocation of their marketing budget and better insights into market trends.
The Results
ACV Auctions saw a 22x increase in lead volume within the first year of implementing the advanced PPC strategies. The cost per lead decreased by 69%, and the click-through rate improved by 55% as traffic scaled 13x. Additionally, brand awareness efforts contributed to a 425% increase in paid traffic, showcasing the effectiveness of their new approach in driving growth and achieving their business goals.
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