Industry
Automotive
Challenge
(un)Common Logic’s PPC team prioritized cohesion between keywords, ads, and landing pages across both Google and Microsoft platforms. Furthermore, audience targeting was refined for all paid campaigns, bolstering their efficacy. This was complemented by channel mix diversification and a strategic testing cycle to restructure Shopping/PMAX campaigns and optimize performance.
Results
Our strategic approach led to Seat Covers Unlimited achieving their highest revenue quarter ever within the first three months of our engagement. By increasing non-search campaigns to 20% of the monthly budget, we leveraged channels with lower CPCs, resulting in significant performance improvements. The alignment of keyword, ad copy, and landing pages reduced user friction, ultimately increasing conversion rates by more than 15% quarter over quarter. These efforts contributed to a 13% increase in revenue and a 40% increase in return on ad spend (ROAS), surpassing the client's goal of maintaining a ROAS at/over 300%.
Key Product
PPC
About Seat Covers Unlimited
Seat Covers Unlimited specializes in custom-fit seat covers for all types of vehicles, offering a wide range of options for various makes and models.The Challenge
Seat Covers Unlimited specializes in custom-fit seat covers for all types of vehicles, offering a wide range of options for various makes and models. Despite having a robust product offering, they were not fully capitalizing on their potential market reach and revenue through digital marketing channels. The need was clear: optimize their PPC campaigns to drive higher conversion rates and overall revenue.
The Solution
To address these challenges, (un)Common Logic’s PPC team implemented a comprehensive strategy focusing on keyword, ad, and landing page cohesion across both Google and Microsoft platforms. Audience targeting was meticulously refined to ensure ads reached the most relevant users. Additionally, the team diversified the channel mix and engaged in strategic testing cycles to restructure Shopping/PMAX campaigns for optimal performance. These steps enabled Seat Covers Unlimited to reach untapped segments of their market, driving significant improvements in PPC performance. The owner of Seat Covers Unlimited expressed immense gratitude, stating, 'I just want to thank you for everything these last 3 months, it’s been a huge blessing & we’re so grateful to trust you with our business.'
The Results
The results were immediate and impressive. Within the first three months of engagement, Seat Covers Unlimited had their highest revenue quarter ever. Conversion rates increased by more than 15% quarter over quarter, thanks to the alignment of keywords, ad copy, and landing pages. This helped reduce user friction and boosted overall engagement. Revenue saw a 13% increase, while Return on Ad Spend (ROAS) surged by 40%, far surpassing the client’s goal of maintaining a ROAS at or over 300%. These metrics underscore the effectiveness of the PPC strategies implemented and highlight the substantial impact on Seat Covers Unlimited's business growth.
Interested in learning more?
