Industry
Automotive
Challenge
(un)Common Logic’s PPC team prioritized cohesion between keywords, ads, and landing pages across both Google and Microsoft platforms. Additionally, audience targeting was refined for all paid campaigns, bolstering their efficacy. This was complemented by channel mix diversification and a strategic testing cycle to restructure Shopping/PMAX campaigns and optimize performance.
Results
By strategically aligning keywords, ad copy, and landing pages, (un)Common Logic reduced user friction and increased conversion rates by more than 15% year-over-year. Audience targeting improvements directed more ad spend toward relevant audiences, achieving a return on ad spend above the 300% goal. Expanding to a more diverse channel mix led to the highest order volume ever, with a 49% increase in orders at a 12% lower cost-per-order.
Key Product
PPC
About Seat Covers Unlimited
Seat Covers Unlimited specializes in custom-fit seat covers for all types of vehicles, providing high-quality aftermarket auto accessories to a wide range of customers.The Challenge
Seat Covers Unlimited, a leader in custom-fit seat covers for all vehicle types, sought to enhance its online presence and increase order volumes. Although they offered high-quality automotive accessories, they faced challenges in optimizing their PPC campaigns to reach a broader, yet more relevant audience while managing costs effectively. The primary goal was to reduce user friction and improve conversion rates through better-aligned keywords, ad copy, and landing pages.
The Solution
To address these challenges, (un)Common Logic implemented a comprehensive PPC strategy, focusing on cohesion between keywords, ads, and landing pages across both Google and Microsoft platforms. Audience targeting was refined, ensuring ad spend was directed toward the most relevant audiences. In addition, the team diversified the channel mix and conducted a strategic testing cycle to restructure Shopping/PMAX campaigns, ultimately optimizing performance. This multi-faceted approach allowed Seat Covers Unlimited to better connect with potential customers and streamline their path to purchase.
The Results
By aligning keywords, ad copy, and landing pages, user friction was reduced, leading to a 15% year-over-year increase in conversion rates. Improved audience targeting ensured that ad spend was more effectively utilized, achieving a return on ad spend (ROAS) above the 300% goal. Diversifying the channel mix contributed to a 49% increase in orders while reducing the cost-per-order by 12%. Overall, the strategic PPC enhancements facilitated a 58% increase in revenue and a 21% increase in ROAS, marking a significant milestone in Seat Covers Unlimited's e-commerce growth.
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