Industry
SaaS
Challenge
Flash Parking faced significant challenges in generating demo requests, which are crucial for showcasing their product to potential customers. Low lead volume and confusion over product messaging were major issues. Additionally, the industry shift from hardware to software necessitated a strategic adaptation to stay competitive.
Results
By conducting user testing and redesigning the homepage hero, (un)Common Logic helped Flash Parking clarify their messaging and reduce user friction. These changes led to a 550% increase in conversion rates for demo requests, a 65% increase in user time on page, and a 93% statistical confidence in the test results.
Key Product
CRO
About Flash Parking
Flash Parking is the largest cloud-native parking technology platform, offering industry-leading digital and physical infrastructure. Founded in 2011, Flash Parking delivers innovative solutions to streamline parking operations and improve user experiences.The Challenge
Flash Parking encountered significant obstacles in generating demo requests, a critical component for demonstrating their product to potential clients. The company struggled with low lead volume and unclear product messaging, which hindered their ability to attract and convert prospects. Furthermore, the ongoing industry shift from hardware-based solutions to software-centric models required Flash Parking to adapt its strategies to remain competitive.
The Solution
To address these challenges, Flash Parking partnered with (un)Common Logic to implement robust CRO strategies. These efforts included comprehensive user testing and a complete redesign of the homepage hero section. The goal was to clarify the product messaging and reduce user friction, thereby boosting conversion rates for demo requests. By focusing on optimizing the user experience and making the value proposition clearer to potential customers, Flash Parking was able to better align its offerings with market expectations.
The Results
The implementation of (un)Common Logic's CRO strategies yielded impressive results for Flash Parking. The most notable achievement was a 550% increase in conversion rates for demo requests, significantly enhancing their lead generation efforts. Additionally, user time on page increased by 65%, indicating higher engagement and interest in the content. The statistical confidence in these test results was 93%, ensuring that the changes made had a substantial impact on performance. The original conversion rate of 0.02% improved dramatically, with Version A achieving a conversion rate of 0.12% and Version B reaching 0.13%.
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