Industry
SaaS
Challenge
ChiroTouch wanted to increase both the quality and quantity of their online leads while identifying an appropriate cost-per-lead (CPL) target and the highest-quality Sales Qualified Lead (SQL) generators. Their CRM data was difficult to review in a timely manner, which hindered quick action on what was working and what wasn’t.
Results
By leveraging CRM data more effectively and optimizing high-performing ads, (un)Common Logic helped ChiroTouch decrease CPL by 47% and increase potential revenue by $207K quarter over quarter. Additionally, SQL volume increased by 68%, and conversion rates improved by 217% through the elimination of wasted spend.
Key Product
PPC
About ChiroTouch
ChiroTouch is an established SaaS company that provides back-office operations solutions to chiropractic offices, aiming to streamline their administrative tasks and enhance operational efficiency.The Challenge
ChiroTouch, an established SaaS company providing back-office operations solutions for chiropractic offices, faced the dual challenge of improving both the quality and quantity of their online leads. They sought to identify a cost-per-lead (CPL) target that would bring in the highest-quality Sales Qualified Leads (SQLs). However, their existing CRM data was cumbersome and difficult to review in a timely manner, making it hard to quickly determine what strategies were effective and which were not.
The Solution
ChiroTouch began working with (un)Common Logic to address their lead generation challenges. (un)Common Logic leveraged ChiroTouch's CRM data more effectively and implemented targeted PPC strategies to optimize high-performing ads. This approach enabled ChiroTouch to eliminate wasted spend and focus on the most effective lead generation strategies. Through meticulous tracking and optimization, the collaboration resulted in substantial improvements in lead quality and quantity.
The Results
After implementing the PPC strategies provided by (un)Common Logic, ChiroTouch saw remarkable results. The cost-per-lead (CPL) decreased by 47%, while potential revenue increased by $207K quarter over quarter. Additionally, the volume of quality leads (SQLs) went up by 68%, and the conversion rate improved by an impressive 217%.
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