Industry
SaaS
Challenge
Through various A/B tests on the navigation, CTAs, and form page, (un)Common Logic’s conversion rate optimization team identified significant friction points across CyCognito's primary product page that were detracting from the user journey. Based on the data and user behaviors identified, a redesign of the page was recommended to align with UX best practices and guide users seamlessly through conversion funnels.
Results
Using A/B testing and a focus on UX best practices, the CRO efforts led to a 240% increase in conversion rate on the demo form, a 517% increase in form submissions, and a 9% decline in the page bounce rate.
Key Product
CRO
About CyCognito
CyCognito is a cyber risk management platform designed to help businesses identify and manage risk online.The Challenge
CyCognito, a SaaS company specializing in external cyber risk management, faced significant challenges with their primary product page. Despite the high value of their comprehensive risk management solution, the company was experiencing lower-than-expected conversion rates, form submissions, and a high bounce rate. These issues were hindering their ability to effectively capture and convert potential leads into customers. Recognizing the need for a more streamlined and user-friendly experience, CyCognito sought a solution to identify and address the friction points in their user journey.
The Solution
To tackle these challenges, CyCognito partnered with (un)Common Logic. The process began with an in-depth analysis of user behavior through A/B testing on various elements of the product page, including navigation, call-to-actions (CTAs), and the form page. The data revealed significant friction points that were disrupting the user journey. Based on these insights, (un)Common Logic recommended a comprehensive redesign of the page, adhering to UX best practices to ensure a seamless and engaging experience for users. This strategic approach was implemented to guide users more effectively through the conversion funnels.
The Results
Working with (un)Common Logic's CRO team, CyCognito saw a 240% increase in conversion rates on their demo form, a 517% surge in form submissions, and a 9% decrease in bounce rates. These metrics underscore the effectiveness of the targeted changes and the importance of a user-centric design. The successful optimization not only improved engagement but also significantly boosted CyCognito's ability to capture and convert leads, ultimately enhancing their business growth and market presence.
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