Industry
Automotive
Challenge
Seat Covers Unlimited aimed to increase orders and revenue while maintaining a return on ad spend (ROAS) at or over 300%, a target they found challenging to achieve consistently.
Results
Through a meticulously planned 2-year diversification strategy, (un)Common Logic helped Seat Covers Unlimited achieve remarkable growth. Non-Search campaigns, which initially accounted for only 10% of the monthly budget, saw their spend increased from 20% to 33%, focusing on networks with lower CPCs. This strategic move led to a 59% increase in orders and a 10% more profitable ROAS. The alignment of keywords, ad copy, and landing pages reduced user friction and resulted in a 66% increase in revenue. Additionally, by focusing on high-value product offerings and optimizing profitability using manufacturing costs, there was a 29% increase in Average Order Value (AOV).
Key Product
PPC
About Seat Covers Unlimited
Seat Covers Unlimited specializes in providing custom-fit seat covers for all types of vehicles. With a focus on quality and customer satisfaction, they offer a wide range of products tailored to meet the unique needs of vehicle owners.The Challenge
Seat Covers Unlimited, specializing in custom-fit seat covers for various vehicles, aimed to amplify their online presence and increase profitability. They needed a comprehensive PPC strategy that would streamline their advertising efforts and elevate their market reach, all while maintaining cost efficiency. This challenge required a strategic overhaul of existing campaigns and the exploration of new avenues to drive growth.
The Solution
Working with (un)Common Logic, Seat Covers Unlimited embarked on a 2-year diversification strategy focusing on PPC campaigns. The solution involved a detailed restructuring of their PPC efforts, emphasizing the alignment of keywords, ad content, and landing pages across Google and Microsoft platforms. Audience targeting was refined to enhance the effectiveness of all paid campaigns. Additionally, the diversification strategy included increasing the budget allocation for Non-Search campaigns, shifting from 10% to between 20% and 33%, which targeted networks with lower CPCs. This multi-faceted approach ensured a higher level of cohesion and effectiveness in reaching potential customers.
The Results
The implementation of (un)Common Logic's PPC strategies led to impressive results for Seat Covers Unlimited. Over the course of two years, the company saw a 59% increase in orders, driven by the recalibrated and diversified campaign strategy. Revenue saw a significant boost of 66%, while the profitability of advertising spend improved by 10%, showcasing a more efficient ROAS. Furthermore, by focusing on high-value product offerings and optimizing profitability metrics, Seat Covers Unlimited experienced a 29% increase in Average Order Value (AOV). These results not only underscored the effectiveness of the diversified PPC strategy but also highlighted how strategic planning and execution can drive substantial business growth.
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