Industry
SaaS
Challenge
KUKUI provides automotive businesses a custom marketing platform that integrates with each organization’s Point of Sale (POS) system. The KUKUI website had not been updated in several years, and they were looking to make some changes with the goal of increasing demo form submissions. Specifically, users needed an introduction to the software and how it can service their automotive shop, with a clear path for new users vs. existing customers as they arrive on the site.
Results
Through a well-planned series of A/B tests and strategic redesigns, (un)Common Logic achieved an 84% increase in form conversion rates over a 7-month period. Key page elements such as the call-to-action, homepage hero, and demo page design were updated, resulting in a substantial decline in bounce rate and significant improvements in user experience.
Key Product
CRO
About Kukui
Kukui is a B2B SaaS company that provides a custom marketing platform tailored for automotive businesses. Their platform integrates seamlessly with each organization’s Point of Sale (POS) system, offering a comprehensive solution to improve customer engagement and operational efficiency.The Challenge
Kukui, a B2B SaaS company specializing in custom marketing platforms for automotive businesses, faced a crucial challenge. Their website had not been updated in several years, leading to stagnant user engagement and low demo form submissions. The outdated design and unclear navigation paths were major obstacles in converting visitors into potential customers. Kukui needed a fresh perspective to enhance user experience and drive conversions.
The Solution
When Kukui partnered with (un)Common Logic, the primary focus was on conversion rate optimization (CRO). (un)Common Logic began by analyzing user behavior across the Kukui website to identify key areas for improvement. Through a series of A/B tests and strategic redesigns, specific elements such as the call-to-action, homepage hero, and demo page design were updated. This systematic approach ensured that each change was data-driven, aiming to enhance user engagement and create clear navigation paths for both new and existing users.
The Results
Over a 7-month period, (un)Common Logic's CRO strategies led to an 84% increase in form conversion rates. The homepage hero redesign alone saw a 160% increase in conversion rates, while the demo page title redesign achieved a staggering 396% increase. Additionally, the bounce rate declined by 9%, indicating a more engaging user experience. These metrics underscore the significant impact of (un)Common Logic's efforts, helping Kukui to not only increase conversions but also to enhance overall user satisfaction and engagement.
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