Driving Revenue Growth for Edelbrock with Strategic PPC Campaigns

The Challenge

Edelbrock faced significant limitations with their existing PPC account structure. Their original PPC campaigns could not scale beyond brand campaigns. The abundance of campaigns was limiting keyword visibility. Additionally, they were solely relying on Google Ads and Bing for their sales channels, and frequent stockouts of their best-selling and high AOV products compounded their challenges.

The Solution

To address these issues, (un)Common Logic paused Edelbrock's historical campaigns and implemented a Dynamic Search Ads prospecting and keyword strategy. This new approach included creative optimizations, account restructuring, and the introduction of new ad copy with tightly themed ad groups. Moreover, the strategy expanded into Facebook to diversify their sales channels and increase visibility.

The Results

The strategic PPC campaigns orchestrated by (un)Common Logic yielded impressive results for Edelbrock. The creative optimizations and account restructuring led to a 22% increase in quarterly sales. The introduction of new ad copy and tightly themed ad groups resulted in a 58% month-over-month increase in account revenue. Furthermore, the prospecting/keyword strategy and expansion into Facebook drove a 64% month-over-month increase in orders. These metrics underscore the significant impact of the tailored PPC strategies on Edelbrock's revenue growth.