Flash Parking teamed up with (un)Common Logic to diversify their digital marketing strategy. After evaluating multiple channels, Bing Ads emerged as a promising opportunity to reach untapped, high-intent audiences. The team kicked off with in-depth keyword research and strategically crafted ad placements tailored to Bing’s user base, followed by ongoing optimization to maximize performance and cost-efficiency.
Industry
SaaS
Challenge
Flash Parking sought to grow their online presence effectively and efficiently. Previous marketing efforts had been focused on specific channels, limiting expansion potential. The primary goals were to increase lead volume and net revenue.
Results
By expanding into Bing as an advertising channel, Flash Parking increased their lead volume by 33% while reducing the cost per lead by 43%. Continuous optimization led to a 22% increase in net lead revenue and a significant decrease in disqualified leads. The strategic expansion also enhanced brand visibility and lead volume potential.
Key Product
PPC
About Flash Parking
Launched in 2011, Flash is the largest cloud-native parking technology platform, providing industry-leading digital and physical infrastructure solutions.The Challenge
Flash Parking, the largest cloud-native parking technology platform, faced a significant challenge. Despite their innovative solutions in digital and physical infrastructure for parking, their marketing efforts were confined to a limited number of channels. This restriction stifled their potential for growth. The goals were clear: increase lead volume, enhance net revenue, and reduce the number of disqualified leads.
The Solution
The Results
The results of this strategic expansion were impressive. Flash Parking saw a 33% increase in lead volume, demonstrating the efficacy of tapping into Bing’s audience. The cost per lead was reduced by 43%, making the campaigns not only more effective but also more economical. Additionally, the optimization efforts led to a 22% increase in net lead revenue and a 16% decrease in disqualified leads. The enhanced brand visibility and improved lead quality underscored the success of this initiative. Overall, the strategic move into Bing Ads proved to be a highly effective component of Flash Parking's digital marketing strategy.
Paid Search Lead Volume YoY
