Industry
SaaS
Challenge
Flash Parking needed to restructure its Google Ads and Microsoft Ads accounts swiftly while launching new campaigns to reflect a new business structure. The challenge was to increase lead volume without clear historical data or product direction, maintaining budget stability, and achieving an efficient cost per lead (CPL).
Results
By effectively restructuring the accounts and eliminating wasted spend, Flash Parking saw a 135% increase in lead volume and a 67% decrease in CPL year over year. The strategic keyword and audience targeting, combined with relevant creative, led to a 58% increase in impression share.
Key Product
PPC
About Flash Parking
Flash Parking is a rapidly growing start-up and a category creator in the parking solutions industry. They specialize in providing innovative B2B SaaS solutions to streamline parking operations through the acquisition of new subsidiaries.The Challenge
Flash Parking, a leader in innovative B2B SaaS parking management solutions, faced the pressing need to restructure its Google Ads and Microsoft Ads accounts swiftly. With a new business structure in place and the absence of clear historical data or product direction, the challenge was to significantly increase lead volume. This had to be achieved while maintaining budget stability and ensuring an efficient cost-per-lead (CPL).
The Solution
Flash Parking turned to (un)Common Logic to address these challenges. The PPC strategies deployed included a comprehensive restructuring of their Google Ads and Microsoft Ads accounts. Strategic keyword and audience targeting were prioritized, paired with relevant creative elements to maximize engagement. This holistic approach ensured that every dollar spent was optimized, eliminating wasted spend and refining the ad targeting process. Flash Parking began to see immediate improvements in their lead generation efforts, paving the way for substantial growth.
The Results
Flash Parking experienced a 135% increase in lead volume and a 67% decrease in CPL year over year, demonstrating the effectiveness of the PPC strategies implemented by (un)Common Logic. Additionally, the strategic keyword and audience targeting, combined with relevant creative, led to a 58% increase in impression share. These metrics underscore the significant impact of the restructuring and targeted ad campaigns, enabling Flash Parking to achieve its business objectives efficiently.
YoY In-Channel Leads vs CPL
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