Industry
SaaS
Challenge
HighRadius faced the challenge of optimizing a massive website with over 2,500 pages. The sheer size of the site made individual page optimization impractical. Additionally, the company struggled with visibility for non-branded terms related to their competitive products.
Results
By optimizing meta content for over 200 pages, (un)Common Logic successfully improved HighRadius's online performance. This approach increased organic clicks by 29% and improved the average position on search engine results pages (SERPs) by 12% within just two months. The bulk optimizations also led to an 8% increase in impressions, enhancing overall SERP visibility.
Key Product
SEO
About HighRadius
HighRadius is a fintech SaaS company specializing in AI-driven solutions to improve accounts receivable and treasury processes for businesses. With a vast inventory of competitive products, HighRadius aims to enhance financial operations and visibility for its clients.The Challenge
HighRadius, a fintech SaaS company specializing in AI-driven solutions for accounts receivable and treasury processes, faced the daunting task of optimizing its extensive website comprising over 2,500 pages. The primary challenge was the impracticality of individual page optimization due to the sheer size of the site. Additionally, HighRadius struggled with poor visibility for non-branded search terms, making it difficult to compete in the highly competitive fintech market.
The Solution
In response to these challenges, HighRadius began working with (un)Common Logic to devise a comprehensive SEO strategy. The approach focused on bulk optimization, specifically targeting meta content for over 200 pages. This strategic decision was made to maximize the impact within a short timeframe and address the visibility issue efficiently. The (un)Common Logic team brought their expertise in SEO to implement this plan, ensuring that each targeted page was optimized for relevant keywords and search terms. This allowed HighRadius to enhance its presence on search engine results pages (SERPs) significantly.
The Results
Within just two months of partnering with (un)Common Logic, the fintech SaaS company saw a 29% increase in organic clicks, demonstrating the effectiveness of the bulk optimization strategy. Furthermore, the average position on SERPs improved by 12%, indicating better visibility and higher ranking for targeted pages. This optimization effort also led to an 8% increase in impressions, further enhancing the overall online presence of HighRadius. These metrics highlight the critical role of SEO in driving organic growth.
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