How (un)Common Logic Boosted LightBox's Leads by 54% with PPC

The Challenge

LightBox, a premier real estate SaaS company, sought to enhance their paid search performance. Conversion tracking was insufficiently detailed, hindering their ability to pinpoint which efforts were generating qualified leads. Additionally, a significant portion of leads originated from branded and product-specific traffic, limiting the scope of their reach. The objectives were clear: increase conversions, improve conversion rates, lower the cost per lead, and expand into non-branded search traffic.

The Solution

Our PPC team began by restructuring the Non-Brand campaign and refining keyword targeting. They also launched comprehensive A/B testing on landing pages to align designs with actual search intent. 'We challenged internal assumptions about 'paid' landing pages by aligning designs more closely with actual search intent — shifting from feelings to data-backed decisions, and using landing page tests to build trust and prove what works with clients,' said our Account Team. This methodical approach ensured that LightBox's PPC efforts were precisely targeted and data-driven.

The Results

LightBox saw a 54% increase in leads, demonstrating the effectiveness of the restructured campaigns. Conversion rates rose by 23%, and the cost per lead dropped by 43%, showcasing the cost-efficiency of the new strategies. Most notably, non-brand leads surged by an astounding 2,950%, proving the success of expanding into non-branded search traffic. These metrics underscore the transformative impact of (un)Common Logic's expert PPC management and strategic insights.