--- title: How (un)Common Logic Helped Imprivata Increase Leads by 260% with PPC Strategies description: By expanding campaign types to create a full-funnel strategy and utilizing gated content, (un)Common Logic's PPC team significantly improved Imprivata's lead generation. Continuous analysis and optimization led to a 260% increase in leads, a 64% reduction in cost-per-lead, and an impressive 386% return on investment. Diversified campaign approaches and enhanced customer education within the nurture funnel further contributed to these outstanding results. --- # How (un)Common Logic Helped Imprivata Increase Leads by 260% with PPC Strategies ![Imprivata logo-sq](https://info.uncommonlogic.com/hs-fs/hubfs/Imprivata%20logo-sq.png?width=1200&height=1200&name=Imprivata%20logo-sq.png) Industry SaaS Challenge Imprivata faced challenges in increasing quality leads while maintaining an efficient cost-per-lead. The Sales team needed deeper insights into the customer journey, as tracked conversions did not represent every stage in the buying funnel. Additionally, Imprivata sought innovative ways to expand their leads funnel. Results By expanding campaign types to create a full-funnel strategy and utilizing gated content, (un)Common Logic's PPC team significantly improved Imprivata's lead generation. Continuous analysis and optimization led to a 260% increase in leads, a 64% reduction in cost-per-lead, and an impressive 386% return on investment. Diversified campaign approaches and enhanced customer education within the nurture funnel further contributed to these outstanding results. Key Product PPC [ www.imprivata.com/ ](https://www.imprivata.com/) 260% Increase in Leads 64% Decrease in Cost-Per-Lead 386% Return on Investment ![maxresdefault](https://info.uncommonlogic.com/hs-fs/hubfs/maxresdefault.jpg?width=1280&height=720&name=maxresdefault.jpg) ## About Imprivata Imprivata is a leading provider of digital identity management solutions for healthcare and other industries, focused on enhancing security and simplifying user access to critical systems and data. ## The Challenge Imprivata, a leading provider of digital identity management solutions for healthcare and other industries, faced critical challenges in its lead generation efforts. The primary hurdle was to increase the number of quality leads while maintaining an efficient cost-per-lead. The Sales team required deeper insights into the customer journey, as their tracked conversions did not represent every stage in the buying funnel. Additionally, the company sought innovative strategies to expand their leads funnel to sustain growth. ## The Solution Imprivata partnered with (un)Common Logic to tackle these challenges head-on. The PPC team at (un)Common Logic devised a comprehensive, full-funnel strategy to enhance lead generation. They expanded the campaign types and utilized gated content to attract and capture leads more effectively. Continuous analysis and optimization were performed to ensure that the campaigns were delivering the best possible results. This strategic approach not only improved lead quality but also provided the Sales team with more profound insights into the customer journey. ## The Results The collaboration between Imprivata and (un)Common Logic yielded outstanding results. Imprivata experienced a 260% increase in leads, demonstrating the effectiveness of the full-funnel strategy and gated content approach. Additionally, the cost-per-lead decreased by 64%, making the lead generation efforts more cost-efficient. The overall return on investment was an impressive 386%, highlighting the significant impact of the PPC strategies implemented. The diversified campaign approaches and enhanced customer education within the nurture funnel further contributed to these remarkable outcomes, solidifying Imprivata's position as a leader in digital identity management solutions. ![Screenshot 2025-01-01 153230](https://info.uncommonlogic.com/hs-fs/hubfs/Screenshot%202025-01-01%20153230.png?width=1281&height=715&name=Screenshot%202025-01-01%20153230.png)   ## Ready to get started with PPC? [![contact us](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/46106616/interactive-181734753102.png) ](https://info.uncommonlogic.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJb8L4N7B8T7P6QaHkaKKeEziVVCcbj6w%2B9t3GaZOn6iumQzckizuURSqnbmufQ9a6nVwhFRBg1fYTwLR8NWvLsLeK3XglJh3%2BAGn31aMA9DFUtxMiYztCrX%2BOchMrnYeyt6XPM7Ensff81kJd5lSoTbsTW%2F7wRflpYBoOz1fYwZyahhYKoO2jpJSdj&webInteractiveContentId=181734753102&portalId=46106616&hsLang=en) ## Related case studies [![](https://info.uncommonlogic.com/hs-fs/hubfs/Untitled%20(LinkedIn%20Single%20Image%20Ad).png?width=1200&height=1200&name=Untitled%20(LinkedIn%20Single%20Image%20Ad).png) SaaS ### How (un)Common Logic Boosted LightBox's Leads by 54% with PPC ](https://info.uncommonlogic.com/case-studies/how-uncommon-logic-boosted-lightboxs-leads-by-54-with-ppc?hsLang=en) [![](https://info.uncommonlogic.com/hs-fs/hubfs/all-covered-logo.gif?width=882&height=882&name=all-covered-logo.gif) SaaS ### Boosting Organic Presence and Lead Growth with SEO ](https://info.uncommonlogic.com/case-studies/boosting-organic-presence-and-lead-growth?hsLang=en) [![](https://info.uncommonlogic.com/hs-fs/hubfs/Untitled%20design%20(5).png?width=1350&height=1350&name=Untitled%20design%20(5).png) SaaS ### (un)Common Logic's PPC Strategy Boosts Accruent's Lead Generation by 143% ](https://info.uncommonlogic.com/case-studies/uncommon-logics-ppc-strategy-boosts-accruents-lead-generation-by-143?hsLang=en)