How (un)Common Logic Helped Imprivata Increase Leads by 260% with PPC Strategies

The Challenge

Imprivata, a leading provider of digital identity management solutions for healthcare and other industries, faced critical challenges in its lead generation efforts. The primary hurdle was to increase the number of quality leads while maintaining an efficient cost-per-lead. The Sales team required deeper insights into the customer journey, as their tracked conversions did not represent every stage in the buying funnel. Additionally, the company sought innovative strategies to expand their leads funnel to sustain growth.

The Solution

Imprivata partnered with (un)Common Logic to tackle these challenges head-on. The PPC team at (un)Common Logic devised a comprehensive, full-funnel strategy to enhance lead generation. They expanded the campaign types and utilized gated content to attract and capture leads more effectively. Continuous analysis and optimization were performed to ensure that the campaigns were delivering the best possible results. This strategic approach not only improved lead quality but also provided the Sales team with more profound insights into the customer journey.

The Results

The collaboration between Imprivata and (un)Common Logic yielded outstanding results. Imprivata experienced a 260% increase in leads, demonstrating the effectiveness of the full-funnel strategy and gated content approach. Additionally, the cost-per-lead decreased by 64%, making the lead generation efforts more cost-efficient. The overall return on investment was an impressive 386%, highlighting the significant impact of the PPC strategies implemented. The diversified campaign approaches and enhanced customer education within the nurture funnel further contributed to these remarkable outcomes, solidifying Imprivata's position as a leader in digital identity management solutions.