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How (un)Common Logic Helped Verato Increase LinkedIn Lead Volume by 29% and Reduce CPL by 24%

verato logo

Industry

SaaS

Challenge

Verato faced the challenge of advertising an innovative healthcare technology product on LinkedIn, requiring a scalable strategy to maintain a steady flow of qualified leads during long sales cycles. Testing and refinement were crucial to finding the right approach.

Results

(un)Common Logic’s commitment to continuous testing and optimization led to a 29% year-over-year increase in lead volume and a 24% reduction in cost per lead (CPL). This scalable LinkedIn strategy provided Verato with a reliable pipeline of qualified leads.

Key Product

PPC

29%
increase in lead volume
24%
decrease in cpl

WoW= Week over Week and WOW…..Thanks for your efforts.

Head of Demand Generation

Verato-MDM-cloud-systems

About Verato

Verato is a healthcare technology company offering the industry’s first hMDM (Healthcare Master Data Management), a groundbreaking solution specifically designed for healthcare organizations. With an innovative product and long sales cycles, Verato requires strategic marketing initiatives to engage and convert high-value leads effectively.

 

The Challenge

Advertising a first-of-its-kind product like Verato’s hMDM on LinkedIn posed unique challenges. Verato needed a proven, scalable LinkedIn advertising strategy that could deliver a continuous flow of qualified leads while navigating long sales cycles. With no pre-existing blueprint for such an innovative offering, the solution required extensive testing across targeting, creative, messaging, and bidding strategies to identify what worked best.

The Solution

(un)Common Logic collaborated closely with Verato to design and execute a comprehensive testing strategy on LinkedIn. Experiments were conducted at all levels of the account to optimize targeting, refine creative and messaging, and fine-tune bidding strategies. These tests provided critical insights that formed the foundation for a scalable, full-funnel approach tailored to Verato’s specific needs.

The strategy was iterative, building upon successful tests to scale lead generation while maintaining cost efficiency. Regular performance monitoring allowed for real-time adjustments, ensuring the approach evolved with the changing needs of the business. This systematic, data-driven methodology ensured that Verato’s LinkedIn campaigns remained effective and aligned with their pipeline goals.

The Results

The results of this strategic collaboration were transformative for Verato. Lead volume increased by 29% year-over-year, demonstrating the success of the scalable LinkedIn strategy. Cost per lead decreased by 24%, reflecting the improved cost-efficiency achieved through targeted optimizations. By consistently refining and expanding on what worked, (un)Common Logic enabled Verato to maintain a steady pipeline of high-quality leads, even in the face of long sales cycles.

This case study illustrates how a commitment to testing and data-driven refinement can unlock the full potential of LinkedIn advertising for innovative B2B products. Verato’s success highlights the value of a tailored approach that evolves to meet dynamic business needs, ensuring sustainable growth in lead generation and cost efficiency.

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