Industry
SaaS
Challenge
Flash's sales team faced high volumes of disqualified leads, leading to inefficiencies due to time spent on fraudulent or inappropriate users. The primary optimization goal was to increase the quality of leads and pipeline revenue.
Results
Through (un)Common Logic's PPC strategies, Flash saw a 33% increase in qualified leads and a 79% decrease in disqualified leads. These optimizations also resulted in a $50,000+ increase in pipeline revenue.
Key Product
PPC
About Flash Parking
Flash is the largest cloud-native parking technology platform, providing industry-leading digital and physical infrastructure since its launch in 2011.The Challenge
Flash Parking, since its inception in 2011, has been at the forefront of cloud-native parking technology solutions. However, despite their industry-leading digital and physical infrastructure, their sales team was inundated with a high volume of disqualified leads. This not only consumed valuable time but also led to inefficiencies in the sales process. The challenge was clear: Flash needed a strategy to not only increase the number of qualified leads but also reduce the number of disqualified ones, thereby optimizing their sales funnel and increasing pipeline revenue.
The Solution
In search of a robust solution, Flash implemented PPC strategies developed by (un)Common Logic. Through a meticulous process of refining their PPC campaigns, targeting the right audience, and optimizing ad spend, Flash was able to filter out unqualified leads early in the process. This strategic approach ensured that only the most promising leads reached their sales team, enhancing efficiency and effectiveness. The adoption of these strategies marked a pivotal shift in their lead generation process.
The Results
With the help of (un)Common Logic's PPC expertise, Flash Parking experienced a 33% increase in qualified leads, enabling their sales team to focus on more promising prospects. Additionally, there was a dramatic 79% decrease in disqualified leads, significantly reducing time wasted on unsuitable candidates. These improvements also translated into a substantial increase in pipeline revenue, with over $50,000+ added. The collaboration with (un)Common Logic not only streamlined Flash's lead generation process but also bolstered their overall sales performance.
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