Industry
SaaS
Challenge
(un)Common Logic’s SEO team faced the challenge of ensuring all the organic value of Linq's acquired sites transferred to their primary domain. This included extensive redirect mapping, content reviews on new product pages, and completing the end-to-end migration process, all without any on-staff developer resources.
Results
Through proper planning and execution, (un)Common Logic successfully migrated Linq's acquired sites and primary domain. This led to a 162% increase in website traffic in the quarter following the migrations, with three consecutive months of all-time high traffic. Year-over-year conversions also rose by 76%, significantly boosting Linq's online presence and customer engagement.
Key Product
SEO
About Linq
Linq is a SaaS company providing efficiencies and insights to K-12 leaders and central office teams. They focus on streamlining administrative processes and improving operational transparency for educational institutions.The Challenge
Linq, a leading SaaS provider for K-12 educational administrators, was undergoing a significant website migration due to the acquisition of several new sites. The primary challenge was to ensure that all the organic value and SEO equity from the acquired sites were effectively transferred to Linq's main domain. This required meticulous redirect mapping, comprehensive content reviews on the new product pages, and a seamless end-to-end migration process. Compounding this challenge was the fact that Linq did not have any on-staff developer resources to assist with the technical aspects of the migration.
The Solution
Recognizing the complexity of the migration and the need for expert SEO strategies, Linq turned to (un)Common Logic. The SEO team at (un)Common Logic devised a meticulous plan to handle the migration. This included detailed redirect mapping to ensure that SEO equity was preserved, extensive content reviews to optimize new product pages, and a seamless execution of the entire migration process without any on-staff developer support. The strategies employed by (un)Common Logic were instrumental in ensuring that the migration did not disrupt Linq's online presence but instead enhanced it.
The Results
In the quarter following the migration, Linq saw a 162% increase in website traffic, marking three consecutive months of all-time high traffic. Additionally, year-over-year conversions increased by 76%, significantly boosting Linq's online presence and customer engagement. These results not only underscored the effectiveness of (un)Common Logic’s SEO strategies but also highlighted the substantial impact of a well-executed website migration on overall business performance.
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