Boosting B2B SaaS Leads by 29X MoM with PPC Strategies

The Challenge

Ordoro, a SaaS company specializing in ecommerce software, faced the challenge of entering a highly competitive industry without any historical marketing activities. The primary task was to identify effective marketing channels that could generate high-quality leads and to determine the best tactics within those channels. This was a crucial step for a company aiming to optimize and streamline order fulfillment processes for online merchants.

The Solution

Ordoro began exploring different marketing strategies and ultimately decided to implement PPC campaigns to address their challenge. By leveraging PPC strategies, Ordoro aimed to increase their reach and generate high-quality leads. They started by expanding into new social channels and continuously analyzed the data to make quick adjustments to their budget and approach. This methodical and data-driven approach allowed them to pinpoint what worked best in attracting potential leads.

The Results

The implementation of PPC strategies resulted in a remarkable transformation for Ordoro. They saw a 29X increase in leads month over month, which significantly boosted their potential customer base. The cost per lead decreased by 95%, making their marketing efforts more cost-effective. Furthermore, by using back-end sales data to evaluate channel performance, Ordoro experienced a 200% increase in marketing qualified leads (MQLs). These results were crucial in helping Ordoro scale efficiently and solidify their position in the competitive ecommerce software industry.